Case Study
Case Study
Krishna Ortho
Problem
Krishna Orthopedic, a premier healthcare provider specializing in orthopedic care, faced significant challenges in building a strong digital presence both across India and in Mozambique. Despite their exceptional medical expertise and patient care, their online visibility and brand awareness were limited. This case study explores how our social media marketing company helped Krishna Orthopedic overcome these challenges and achieve remarkable growth in both regions.
Objectives
Krishna Orthopedic aims to boost brand awareness, enhance digital presence, attract new patients, and expand its reach in Mozambique.
Challenges Identified
1) Krishna Orthopedics faces challenges in online visibility, branding, engagement, content quality, online reputation management, and geographical barriers due to underdeveloped social media profiles, inconsistent brand identity, low follower growth,and limited knowledge of the Mozambican market.
Strategies and Implementation
Market Research and Analysis
○ Conducted thorough research to understand the target audience, their needs, and online behavior in both India and Mozambique.
○ Analyzed competitors in both regions to identify gaps and opportunities.
Social Media Marketing
● Established and optimized profiles on Facebook, Instagram, with tailored content for both regions.Ran targeted social media ad campaigns in both India and Mozambique to reach specific demographics and geographic areas, driving traffic to the social media platforms and increasing appointment booking.
Content Creation and Marketing
● Produced high-quality, engaging content, including articles, infographics, and videos, to educate and inform the target audience about orthopedic care.
● Hosted live webinars and Q&A sessions with orthopedic specialists to engage with the community and establish authority in the field.
