Case Study
Case Study
Crowd Gelato
Problem
Crowd gelato were facing a problem in their digital presence, brand awareness and in this tough competition it was difficult for consumers to understand the difference between ice cream and gelato. Since the gelato is different from the ordinary, the brand needed a strong positioning and an engaging launch strategy along with a comprehensive marketing plan to establish the brand in the local market.
Solution
We provided the brand with a comprehensive marketing plan. The suggested launch strategy was also a crusade against normal to present the brand as extraordinary. We conducted in-store/product photoshoots, organized an influencer meet, and ran campaigns and paid ads across all digital platforms while complementing the same with strategic social media promotion. We made people understand about the difference between ice cream and gelato, and introduced a story line about the Italy originated finest dessert: Gelato.
Objectives
1)To introduce authentic Italian gelato to the Vadodara market.
2)To educate consumers on the differences between gelato and traditional ice cream.
3)To create a loyal customer base through high-quality products and exceptional service.
4)To expand market reach through strategic marketing and community engagement.
Conclusion:
Crowd Gelato has successfully introduced the authentic taste of Italian gelato to Vadodara, distinguishing itself from traditional ice cream through its unique characteristics and high-quality ingredients. By focusing on customer education and maintaining rigorous quality standards, Crowd Gelato has built a strong brand and a loyal customer base. The continued innovation in flavors and strategic marketing efforts promise a bright future for Crowd Gelato in the Indian market.
